Here we will talk about the most popular product categories that dominate Cyber Monday sales. We will also include relevant stats, facts, and figures to highlight purchasing trends and explain what makes certain items top the list. Understanding these trends can help you make informed decisions and score the best Cyber Monday deals in the right product categories.
What is Cyber Monday Famous For?
Cyber Monday is famous for being one of the biggest online shopping events of the year, offering significant discounts on a wide range of products. It is specifically known for deals on electronics, clothing, toys, and gifts. While Black Friday is associated with in-store sales, Cyber Monday focuses primarily on online shopping, making it convenient for consumers to find discounts in their homes.
The event has gained popularity for offering exclusive online-only deals, flash sales, and limited-time promotions that attract bargain hunters looking to save on holiday shopping. In 2023, U.S. consumers spent $12.4 billion on Cyber Monday, marking a 43% increase in spending from the previous year. This surge highlights its growing significance for consumers looking for deep discounts before the holiday season.
Cyber Monday is also famous for offering great online shopping deals on tech items, such as laptops, smartphones, gaming consoles, and smart TVs, making it a prime shopping day for electronics enthusiasts.
Top Product Categories on Cyber Monday
Based on recent surveys and spending data, the top product categories that dominate Cyber Monday include clothing and accessories, toys, electronics, and much more. Let’s explore each category and why these items are so popular during the holiday shopping season.
1. Clothing and Accessories (50% of Buyers)
The top category on Cyber Monday is clothing and accessories, with 50% of surveyed shoppers purchasing items from this category. Fashion deals are especially appealing because shoppers can find significant discounts on everything from winter coats to shoes and designer handbags.
Why It’s Popular? Clothing is a versatile purchase, and Cyber Monday allows shoppers to refresh their wardrobes for the winter season or stock up on gift items at reduced prices.
Average Discounts: Cyber Monday fashion discounts usually range from 30% to 70%, depending on the retailer.
2. Toys (31% of Buyers)
With the holiday season right around the corner, Cyber Monday is the perfect opportunity for parents and gift-givers to purchase toys for kids. Toys are the second most-purchased item during Cyber Monday, with 31% of shoppers focusing on this category.
Why It’s Popular? Cyber Monday is one of the last big sales before the holidays, making it ideal for parents to grab popular toys at a fraction of the price.
Most Popular Items: Some of the top-selling toys include LEGO sets, Barbie dolls, and video game consoles like the Nintendo Switch.
3. Gift Cards (27% of Buyers)
Gift cards have become a go-to option for many Cyber Monday shoppers, with 27% of buyers choosing to purchase them. They make convenient and thoughtful gifts, allowing recipients to choose their own items. Many retailers also offer bonus deals on gift cards, making them even more attractive.
Why It’s Popular: Gift cards are versatile gifts that let people choose exactly what they want, and Cyber Monday often offers gift card promotions, such as “buy $50, get $10 free.”
Most Popular Brands: Amazon, Starbucks, and Apple iTunes gift cards are among the most purchased.
4. Books, Video Games, and Other Media (24% of Buyers)
Books, video games, and other forms of entertainment media are also highly popular on Cyber Monday, with 24% of buyers looking for deals in this category. Shoppers can find great discounts on best-selling books, video games, and movies, making it an ideal time to stock up on gifts or personal entertainment.
Why It’s Popular? This category appeals to many shoppers, from book lovers to gamers. Cyber Monday discounts can make expensive video games or special edition box sets more affordable.
Popular Deals: Expect discounts on the latest video games, including bundles that offer bonus content or accessories and price cuts on e-books and best-selling novels.
5. Food and Candy (23% of Buyers)
Cyber Monday isn’t just about electronics and fashion. Food and candy make up 23% of the purchases, especially as many people shop for gift baskets or specialty treats for the holidays.
Why It’s Popular? Food and candy make for easy and popular holiday gifts. Special gourmet products and premium snacks also see heavy discounts during Cyber Monday.
Popular Items: Holiday-themed chocolates, candies, and gift baskets featuring gourmet products are top sellers.
6. Electronics (23% of Buyers)
Electronics consistently rank high on Black Friday and Cyber Monday, with 23% of shoppers buying items like smartphones, TVs, laptops, and gaming consoles. Cyber Monday is known for offering deep discounts on high-ticket tech products, with retailers offering limited-time flash sales and bundle deals that make tech more affordable.
Why It’s Popular? Electronics are high-value items, and Cyber Monday allows consumers to get significant discounts. Whether upgrading to the latest smartphone or purchasing a new gaming console, this category offers shoppers the biggest bang for their buck.
Cyber Monday Spending Trends
Average Spending Per Consumer
On average, American shoppers spend around $500 during Cyber Week, which includes Black Friday and Cyber Monday. With discounts across nearly all product categories, shoppers are willing to spend more to take advantage of limited-time offers, significantly increasing overall spending during Cyber Monday.
2. Cyber Monday 2023 Stats
In 2023, Cyber Monday saw a 43% increase in consumer spending compared to 2022, as more people shifted to online shopping for convenience and safety.
U.S. consumers spent a record-breaking $12.4 billion during Cyber Monday in 2023, further solidifying its status as the biggest online shopping day of the year.
3. Global Black Friday and Cyber Monday Trends
While Cyber Monday is largely a U.S. phenomenon, it has also gained traction in other parts of the world. For instance, 89% of consumers in the UK are aware of Black Friday and Cyber Monday, indicating the growing global influence of these shopping events.
In 2022, global Black Friday online sales totaled $65.3 billion, reflecting the widespread adoption of online shopping during these events.
The average Black Friday discount in 2023 was approximately 31%, and Cyber Monday offered similar, if not better, deals across various product categories.
4. Popular Black Friday and Cyber Monday Items
Black Friday shoppers often target the same categories that dominate Cyber Monday, with electronics (49%), clothing and accessories (72%), and cosmetics (23%) topping the list of popular items.
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Ask More About What Do People Buy the Most on Cyber Monday?
What are the top-selling products on Cyber Monday?
The top-selling products on Cyber Monday typically include clothing and accessories, purchased by around 50% of shoppers. Other popular categories include toys (31%), electronics (23%), gift cards (27%), books, video games, and other media (24%), and food and candy (23%). These products see significant discounts, making them ideal for holiday shopping.
Are electronics cheaper on Cyber Monday than on Black Friday?
Yes, electronics can be as cheap, if not cheaper, on Cyber Monday compared to Black Friday. Both events feature discounts on smart TVs, laptops, smartphones, and gaming consoles. On Cyber Monday, shoppers may find additional online exclusive deals, limited-time flash sales, and tech bundles.
How much do people typically spend on Cyber Monday?
The average American shopper spends around $500 during Cyber Week, which includes Cyber Monday. In 2023, U.S. consumers spent a record-breaking $12.4 billion on Cyber Monday alone, showing a 43% increase compared to 2022. With so many discounts available, shoppers often take advantage of the event to buy personal items and holiday gifts.
Why do people buy toys on Cyber Monday?
Toys are popular on Cyber Monday because it’s one of the last significant sales events before the holiday season. With 31% of shoppers focusing on this category, parents and gift-givers look for discounted toys such as LEGO sets, action figures, and video game consoles, ensuring they get the best deals before prices rise closer to Christmas.
Are gift cards a popular Cyber Monday purchase?
Yes, gift cards are a popular Cyber Monday purchase, with 27% of buyers choosing them. Gift cards are versatile and easy to give, allowing recipients to choose their own gifts. Additionally, many retailers offer promotions like “buy $50, get $10 free,” making them an attractive purchase for both gifting and personal use.
What are the most popular media products bought on Cyber Monday?
On Cyber Monday, 24% of shoppers purchase books, video games, and other media. Popular media items include best-selling novels, e-books, movies, and video game bundles. The deals typically feature discounted books, newly released video games, and box sets of popular film franchises, making them ideal for entertainment lovers.
Do food and candy sales increase on Cyber Monday?
Food and candy sales increased on Cyber Monday, with 23% of shoppers buying these items. Many people purchase gourmet food baskets, holiday-themed treats, and specialty candies as gifts or to enjoy during the festive season. Retailers offer discounts on premium snacks and chocolates, making these items affordable gifts.
What is the most popular category for tech lovers on Cyber Monday?
Electronics are the most popular category for tech enthusiasts, with 23% of shoppers focusing on this sector. Items like smart TVs, laptops, gaming consoles, and smartphones top the list. Cyber Monday is a great time for tech lovers to find online-exclusive deals and tech bundles that include accessories or extended warranties.
Conclusion: What to Buy on Cyber Monday
Cyber Monday offers consumers a wide variety of products at unbeatable prices. The deals are too good to pass up, from clothing and accessories to electronics. As the holiday season approaches, shoppers can take advantage of significant discounts on toys, gift cards, video games, and even food and candy.
Stay vigilant, as deals can disappear quickly. Whether buying gifts for others or treating yourself, Cyber Monday provides a perfect opportunity to get great value on top products before the holiday season.